{"id":2209,"date":"2023-08-21T10:41:50","date_gmt":"2023-08-21T10:41:50","guid":{"rendered":"https:\/\/gsd-eu.org\/?page_id=2209"},"modified":"2023-11-30T18:19:21","modified_gmt":"2023-11-30T18:19:21","slug":"retuna","status":"publish","type":"page","link":"https:\/\/disc-eu.org\/index.php\/retuna\/","title":{"rendered":"ReTuna"},"content":{"rendered":"\t\t
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ReTuna \u2013 The world\u2019s first recycling mall<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ReTuna \u00c5terbruksgalleria is the world\u2019s first recycling mall, revolutionising shopping in a climate-smart way. Old items are given new life through repair and upcycling. Everything sold is recycled or reused, or has been organically or sustainably produced.<\/p>

The mall opened its doors in August 2015 and is located next to the Retuna \u00c5tervinningscentral recycling center at Folkestaleden 7 in Eskilstuna. It is easy for visitors to sort materials they are discarding into the containers and then drop off reusable toys, furniture, clothes, decorative items, and electronic devices in the mall\u2019s depot, called \u201cReturen\u201d. In the depot, staff from AMA (Eskilstuna Municipality\u2019s resource unit for activity, motivation and work) perform an initial culling of what is usable and what is not.\u00a0The items are then distributed to the recycling shops in the mall. The shop staff then perform a second culling, where they choose what they want to repair, fix up, convert, refine \u2013 and ultimately sell. In this way, the materials are given new life.<\/p>

And the business concept is working: In 2018, ReTuna \u00c5terbruksgalleria had SEK 11.7 million in sales for recycled products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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  • \n \n <\/i> \n More Info<\/span> \n <\/li>\n
  • \n \n <\/i> \n Gallery<\/span> \n <\/li>\n
  • \n \n <\/i> \n Video<\/span> \n <\/li>\n
  • \n \n <\/i> \n Interview<\/span> \n <\/li>\n
  • \n \n <\/i> \n Contact<\/span> \n <\/li>\n \n <\/ul>\n <\/div>\n \n
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    Challenge<\/span><\/p>

    The large goal of the recycling park (\u00c5tervinningscentralen and \u00c5terbruksgallerian) is to reduce waste in the municipality. In that goal, ReTuna will be an arena for various businesses to explore sustainable and climate-smart business ideas, and to be a platform for circular trade and a sharing economy<\/span><\/p>

    Target group<\/span><\/p>

    Entrepreneurs, consumers, businesses and individuals.<\/span><\/p>

    Solution<\/span><\/p>

    The mall was inaugurated in August 2015 and is located next to the Retuna Recycling Center at Folkestaleden 7 in Eskilstuna.\u00a0It is easy for visitors to sort materials in the containers and then take the opportunity to leave reusable toys, furniture, clothes, interior items and technology in the mall’s “Return” depot.\u00a0Here the material is received personally from AMA (Eskilstuna municipality’s resource unit for Activity, Motivation and Work) who makes an initial thinning.\u00a0The items are then distributed to the recycling shops in the mall.\u00a0The shop staff does a second thinning and selects what they want to repair, fix, transform, refine – and sell.\u00a0That way, the material still comes to life.<\/span><\/p>

    Innovation<\/span><\/p>

    They are a circular economy for real, that is easy to understand, and to practice.<\/span><\/p>

    Unique Selling Point<\/span><\/p>

    ReTuna is more than a trading platform.\u00a0The assignment is also to be a public educator.\u00a0Events, workshops, lectures, theme days are organized here – all with a focus on sustainability.\u00a0Eskilstuna Folkh\u00f6gskola conducts its one-year education “Recycle Design – \u00c5terbruk” in the premises.\u00a0There are also conference rooms here where guests can have climate-smart meetings.\u00a0Caf\u00e9 Returama offers organic lunch and coffee.<\/span><\/p>

    Impact<\/span><\/p>

    The business idea works: in 2020, recycled products worth 15.4 million were sold at ReTuna \u00c5terbruksgalleria.\u00a0An increase of almost 92% from the start.<\/span><\/p>

    Feasibility \/ Transferability<\/span><\/p>

    The Retuna approach has the potential to be transferred to other locations that have similar economic and cultural conditions.<\/span><\/p> <\/div>\n\t\t \n

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